Ingrid Picanyol Studio.

360º brand creation for 27 87.

Bringing the ancient art of perfumery into the modern age with 27 87.

Barcelona based 27 87 set us the challenge of creating a bold identity and packaging concept for their first range of products. We would help them with a 360º design approach encompassing packaging and bottle designs; the branding, art direction, the brand website.

We wanted the identity to reflect the fact that the company makes perfumery the traditional way, combining the finest ingredients and high-quality craftsmanship, but also that they are modern in their outlook and approach.

For the bottle itself we were inspired by modern technological devices. The shape we created has blunted rectangle, characteristic of those designs. We were also inspired by the current generation with the graphic design of the entire collection. We choose the white minimalist designs to reflect a blank canvas that anyone can project their unrestricted imagination onto.   

For each different scent we developed a unique packaging concept:

Modern, creative, passionate. Three more than obvious attributes shared by 27 87 and Ingrid. In other words, our collaboration was destined to succeed!!! Her keen eye for details and ability to analyse each project from a global angle has been crucial to integrate our story-telling into a visual piece of art.


Genetic Bliss explores the beauty of self-confidence, peculiarity and the abstraction of scent. It completely stands out from all previous 27 87 perfumes in that it uses synthetic ingredients instead of natural ones. We visually reflected the product’s uniqueness through the opposing bottle and packaging design: the white bottle turned black, enveloped in a monochrome wood-coloured box.

The objective was to create an artistic visual image that would reflect Genetic Bliss’ unique skin adaptive quality. We were inspired by the idea of ceramic and how it is a material where there is a connection between the final product and traces of skin from the product’s maker.

German Design Awards Nomination

Koldo Castillo
Leo Croma
Marçal Vaquer

  • Art Direction
  • Brand Identity
  • Creative Direction
  • Packaging
  • Website