Telling the story of ‘Goa Organics’ through nostalgic and cheerful branding.
When the new vegan haircare company Goa Organics challenged us with building a cohesive and compelling visual brand story from scratch, our approach was to create a brand ecosystem filled with happiness.
- Creative Direction
- Packaging Design
- Art Direction
- Ecommerce Design
The team behind this exciting vegan haircare brand, pride themselves on creating products that care for the planet as much as their customer’s hair and wanted a brand to match. What followed was us creating a brand encompassing all packaging and bottle designs; the branding, copywriting, casting, styling, art direction, campaign creation and full e-commerce website.
Inspired by the spirit of 90’s aesthetic (a decade rich in cultural relevance for our customer) we designed every touchpoint of @goaorganics with a fresh, minimal, nostalgic and a cheerful voice.
Not only did we want to differentiate Goa in terms of quality, but we also set out to build a very different kind of relationship with their customers and the haircare industry through the power of good vibes.
- Xavier Carpio
Still Life Photography
- Ingrid Picanyol
- Marc Permanyer