Goa Organics

Telling the story of ‘Goa Organics’ through nostalgic and cheerful branding.

When the new vegan haircare company Goa Organics challenged us with building a cohesive and compelling visual brand story from scratch, our approach was to create a brand ecosystem filled with happiness.

Services

  • Branding
  • Creative Direction
  • Packaging Design
  • Art Direction
  • Ecommerce Design
  • Stylism

The team behind this exciting vegan haircare brand, pride themselves on creating products that care for the planet as much as their customer’s hair and wanted a brand to match. What followed was us creating a brand encompassing all packaging and bottle designs; the branding, copywriting, casting, styling, art direction, campaign creation and full e-commerce website.

Inspired by the spirit of 90’s aesthetic (a decade rich in cultural relevance for our customer) we designed every touchpoint of @goaorganics with a fresh, minimal, nostalgic and a cheerful voice.

Not only did we want to differentiate Goa in terms of quality, but we also set out to build a very different kind of relationship with their customers and the haircare industry through the power of good vibes.

Model Photography

  • Xavier Carpio

Still Life Photography

  • Ingrid Picanyol

Code

  • Marc Permanyer