Ingrid Picanyol Studio.

A bag full of findings from Groenlandia

We were commissioned for the third consecutive year to develop and design the campaign for the Torell贸 Mountain Film Festival 2023. The central theme for this year鈥檚 festival was Groenlandia. A country full of stunning natural wonders, including vast icy landscapes, towering glaciers, and majestic fjords. Its pristine beauty captivates visitors with its remote wilderness and unique wildlife, such as polar bears, Arctic foxes, and whales. Additionally, Groenlandia boasts a rich indigenous culture, where traditions intertwine with modern life, creating a fascinating tapestry of history and heritage.

For many people, Greenland is nothing more than a frozen landscape. A white expanse. Two slanted eyes inside a caribou anorak. Or a fishing line dipped into the ice. But this image is only possible from a distance. Up close, everything changes. 馃敪 This year’s poster for the Torell贸 Mountain Film Festival is a bag full of findings. A collection that started in January and has extended until September. A text you can look at, an image you can read. Now yours.

Creative Direction, copy and design: Ingrid Picanyol

Illustration:
Olga Capdevila

Services
  • Art Direction
  • Campaign