Ingrid Picanyol Studio.

A gem of a logo design.

Hand-crafted jewellery brand, Malare, came to us to help them develop a brand logo—one which would reflect the premium quality and sophistication of their designs.

Malare’s handmade designs use unique gemstones from all over the world and are made to measure for their clients. In the same way that their production is bespoke, with no two pieces exactly alike, we wanted the lettering of the typography to reflect the uniqueness of each of their products.

Using this as inspiration we created an elegant and original serif logotype designed exclusively for the brand. Each letter of the design is unique and individual, creating a handmade but stylish look to the logo.

For the colour scheme we wanted to find the perfect symbiosis between sophistication, solidity and personality. Our solution? Gold foil to represent the quality of their designs; on a nude background to represent the skin.