This year’s campaign for the Torelló Mountain Film Festival takes us to Madagascar, a land often misrepresented by clichés and stereotypes. By shifting our perspective to the skies, we’ve discovered an island of extraordinary beauty—untouched landscapes that resemble works of art. Through vivid satellite imagery, we invite you to explore Madagascar as you’ve never seen it before: a striking blend of abstraction and nature, painted in the rich reds of its iconic soils.
For the 2024 edition of the Torelló Mountain Film Festival, we were commissioned to develop and design the campaign with Madagascar as the central theme. Often overshadowed by stereotypes from Western narratives, Madagascar is a land of contrasts—a place of harsh social, economic, and climatic realities, yet home to untouched natural beauty.
This year, rather than dwelling on the pressing struggles of one of the poorest nations in the world, we chose to shift our focus. Inspired by satellite images from the European Space Agency, we explored Madagascar from an extraordinary vantage point: the skies. These satellites, designed to analyze soil and natural quality, revealed a breathtaking tapestry of untouched landscapes—rivers carving through wild terrains, rocky expanses, and verdant deltas.
From this extreme distance, Madagascar transforms into an abstract masterpiece, untouched and pristine. Known as the “Red Island,” we embraced this identity by using red-hued satellite channels that highlight the richness of its natural soils. The result is a visual campaign that resembles a series of abstract paintings, celebrating the raw and unfiltered beauty of Madagascar’s landscape.
Through this campaign, we invite the audience not only to witness the festival but also to reflect on how perspective can change everything—a reminder of the stories that lie within nature’s brushstrokes.
Festival Images: Marc Casacuberta
Special thanks: Ramiro Marco Figuera
