Kinetic Art

In a world where jewelry is not just an adornment, but an artistic expression in its own way, a new direction is rising that defies established conventions. Taking inspiration from celebrated sculptor Lyman Whitaker, known for his kinetic sculptures, we have taken the art of jewelry to a new level.

By fusing the static beauty of jewelry with the dynamism of movement, this artistic direction revolutionizes the way we perceive and experience jewelry. Following in the footsteps of Whitaker, who challenges the immobility of art with his wind-dancing sculptures, this artistic direction captures the very essence of movement.

One of the main features of Miansai’s new campaign is the introduction of rotating sculptures in the still life photographs. These structures, carefully designed to emulate the fluid movement of Whitaker’s sculptures, provide a dynamic canvas for presenting the jewelry. Here, the focus is not only on the jewelry itself, but on how it moves and integrates into its constantly changing environment.

In contrast, the model photographs take on an unusual and exciting aesthetic. Employing motion techniques, the images capture the essence of kinetic art. The models are not static, but are in motion, reflecting the vitality and fluidity that define Whitaker’s kinetic sculptures.