Silhouettes — a new campaign for Miansai.

In photography and film, silhouettes convey drama, emotion and a sense of mystery. A dark, featureless interior puts emphasis on the outline of form or figure, often with a sharp focus on the edges.

Miansai jewellery is characterised by timeless elegance, precision and refined craftsmanship. Our creative direction was an exercise in synthesis and simplicity, aiming to personify the brand while highlighting the accessories. By means of backlighting, the face and the styling of the models disappear as the delicate shapes of the pieces take centre stage.

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