Ingrid Picanyol Studio.

A Visual Identity Rooted in Precision

Anna Torndelacreu, founder of the interior design studio Torndelacreu, approached us to create a branding and website system that could authentically represent her practice and allow her to present her work to the world. This project became an exercise in crafting an identity that reflects the meticulous care, technical expertise, and grounded approach that define Torndelacreu. For Anna, success is about more than just a fleeting “wow” moment; it’s about earning the lasting satisfaction of her clients. This satisfaction stems from professionalism, attention to detail, and a commitment to seeing every project through to perfection.

Our solution was rooted in observing how Torndelacreu works. We studied their technical drawings, production documents, and even the way they annotate dimensions and fittings in meticulous detail. Their tools, particularly AutoCAD, became a key source of inspiration. We sought to create a visual identity that would embody the precision, clarity, and thoughtful craftsmanship that define their practice while staying grounded in the tools and techniques they use daily.

The resulting identity behaves much like Torndelacreu’s working documents. Every piece—physical or digital—features a visual language of carefully measured and annotated elements, reflecting their systematic approach to design. On the website, this idea comes to life through interactive details: the navigation cursor mimics the iconic AutoCAD pointer, bringing an unexpected touch of familiarity and playfulness. Responsive scaling ensures that all annotations and dimensions on the website adjust seamlessly, maintaining clarity and alignment across devices.

In the end, this identity does more than just present Torndelacreu’s work; it becomes an extension of their process. It provides Anna and her team with a practical, intuitive, and visually striking system to share their projects, all while staying true to their core values of care, accuracy, and thoughtful execution.

Thank you Anna for trusting us with your vision!

Heather image:
Meritxell Arkalaguer

Code:
Gassiot&Llobet

Printing:
Gràfiques Copyset

Paper:
Arjowiggins Andina Gray

Services
  • Brand Identity
  • Website