Ingrid Picanyol Studio.

Yoga Alchemy

In the serene embrace of our latest campaign, “Yoga Alchemy,” we delve into the art of yoga as a transformative journey, where body, mind, and spirit converge in graceful harmony. Much like the fluidity of yoga poses, each adorned model seamlessly intertwines with oversized jewels, transcending the mundane and elevating the essence of beauty and balance.

In our still life compositions, traditional foam yoga blocks become the canvas for our artistic expression. With meticulous care, we sculpt scenes where these blocks interplay with our jewelry pieces, creating a visual symphony of form and function. Each jewel becomes a focal point, a testament to the intricate craftsmanship that mirrors the intricate balance sought in yoga practice.

In our model shoots, surrealism takes center stage as our models engage in yoga poses with a twist. Giant jewels adorn their bodies, serving as both props and catalysts for their movements. As they gracefully flow from one pose to another, their interactions with the jewels amplify the essence of each pose, infusing it with a radiant elegance and divine presence.

Creative & Art Direction:
Studio Ingrid Picanyol

Model Photographer:
Nicholas Scarpinato

Still Life Photographer:
Osniel Munguia

Rachael Saiger

Mariana Macia

  • Art Direction
  • Creative Direction